Amazon Plans Cuts to Shed Whole Foods’ Pricey Image

  • Online giant exploring automation, inventory changes
  • Amazon spokesman denies there is any plan to cut jobs

RBC's Mahaney Calls Amazon, Whole Foods a Good Deal

When Amazon.com Inc. completes its acquisition of Whole Foods Market Inc., Chief Executive Officer Jeff Bezos will try to keep the grocer’s reputation for premium fresh foods while cutting prices to shed its “Whole Paycheck” image.

Amazon expects to reduce headcount and change inventory to lower prices and make Whole Foods competitive with Wal-Mart Stores Inc. and other big-box retailers, according to a person with knowledge of the company’s grocery plans. That included potentially using technology to eliminate cashiers. An Amazon spokesman denied any job cuts were planned.