Chinese Social Media Stars Get Their Shot at Global Celebrity
- Livestreaming app Momo inks a talent hunt deal with BMG
- BMG, Taihe, Huayi and Momo will promote aspiring artists
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China’s internet celebrities may be one step closer to international fame.
BMG, the music division of European media giant Bertelsmann SE that’s worked with the Rolling Stones and Avril Lavigne, has begun a talent hunt on Momo Inc.’s live-streaming service, hoping to ferret out aspiring Chinese artists ready for the big time. The two companies unveiled a deal Monday to pick and groom about a dozen hopefuls a year from among the million or so amateurs who already gamely sing, dance and otherwise strive to entertain Momo’s 85 million Chinese users.