Time Warner Said to Invest $100 Million in Snapchat Shows, Ads
- Deal will put comedies, dramas and more on social media app
- Plans call for three shows a day, 3-5 minutes long, this year
The Snapchat Inc. application is displayed in the App Store on an Apple Inc. iPhone 6 in this arranged photograph taken in the Venice Beach neighborhood of Los Angeles, California, U.S., on Wednesday, March 2, 2016.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
Time Warner Inc. will invest $100 million in producing TV-like shows and advertising on Snap Inc. over the next two years, in a push by the the media giant to reach young audiences on the social network, according to a person familiar with the matter.
The deal will see Time Warner make shows for Snapchat in a range of genres, including scripted dramas, comedies and documentaries, according to a statement from both companies. Time Warner’s properties like HBO, Turner and Warner Bros. will also invest in advertising on Snapchat.