Businessweek
Twitter Bromance Blossoms in Straight-Laced Corporate Japan
Two companies break the mold, striking social-media gold
Twitter Inc. signage is displayed outside of the company's headquarters in San Francisco, California, U.S.,
Photographer: David Paul MorrisThis article is for subscribers only.
It started off innocently enough: a bit reserved at first, then a few tweeted pleasantries. Five years and hundreds of conversations later, they're inseparable and the talk of the town.
But this is no ordinary love affair, and it's not even between two people, but two companies: Sharp Corp., the electronics manufacturer, and Tanita Corp., maker of scales and health products.