Amazon's Prime Day Generates Estimated $1 Billion in Sales

  • Echo Dot, discounted 30%, was best-seller during 30-hour sale
  • The annual event grew by more than 60 percent from a year ago

Amazon's Echo Speaker a Best Seller on Prime Day

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Amazon.com Inc. said its third annual Prime Day sales event was the biggest day ever for the e-commerce giant, with revenue surpassing traditional retailing blowouts like Black Friday and Cyber Monday.

The 30-hour sale, featuring discounts on a broad assortment of goods, generated about $1 billion in revenue for the Seattle-based web retailer, according to separate estimates from analysts at Cowen & Co. and JPMorgan Chase & Co.. That’s triple its average daily e-commerce revenue in 2016, according to data compiled by Bloomberg.