Drinks
George Clooney Sells Tequila Brand to Diageo for $1 Billion
- Distiller to buy Casamigos brand to expand tequila lineup
- Clooney co-founded Casamigos with Rande Gerber, Mike Meldman
George Clooney Agrees to Sell Tequila Brand to Diageo
George Clooney may be the face of fancy coffee, but it’s in premium tequila that he just hit the real jackpot.
Diageo Plc agreed to acquire fast-growing tequila brand Casamigos, co-founded four years ago by Clooney, for as much as $1 billion. The deal expands the London-based distiller’s lineup in a fast-growing category, where it already owns the Don Julio, DeLeon and Peligroso brands.