Mattress Startup Casper Joins the Unicorn Club With Latest Funding
- Direct-to-consumer brand raised $100 million from investors
- Canada Goose CEO and former Neiman Marcus CEO join board
Photographer: Kris Connor/Getty Images
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Online mattress retailer Casper Sleep Inc. is the latest startup to join the unicorn club. The company plans to announce Wednesday it has raised a fresh $100 million in funding at a $1.1 billion valuation. Casper said the cash infusion will fuel its international expansion and the growth of its physical retail stores.
Investors in the round include Target Corp., New Enterprise Associates and Norwest Venture Partners, as well as new backers including Dani Reiss, the chief executive officer of Canada Goose Holdings Inc. and Gordon Segal, co-founder and former chairman of Crate & Barrel. The new funding brings Casper’s total money raised to $340 million.