Inside Sony's Search for the Next Walkman
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Sony Corp., which is emerging from five years of brutal restructuring that gutted its workforce and product lineup, wants to show off a few new things.
There’s the Aromastic, a digital smell dispenser, AeroSense self-flying drones and a collection of tech-infused accessories called “wena.” These gadgets are being dreamed up by the Seed Accelerator Program, started by Chief Executive Officer Kazuo Hirai in 2014 to encourage invention and risk-taking.