Facebook Introduces `Watch' Video Product for Short Series

  • Programs from MLB, National Geographic among those planned
  • Social network expects friends, groups to view together

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Facebook Inc. will introduce a new video hub on the world’s largest social network Thursday, offering some U.S. users short episodic series from content partners including A&E, Major League Baseball and National Geographic, in a bid to capture more online advertising dollars.

The new section, called Watch, is meant to increase the amount of time users spend watching video by giving them a place to follow and discuss original shows, which can then be shared via their news feeds and in Facebook groups, according to product director Daniel Danker. It will organize shows by what’s most talked about, what friends are watching and what the user is following.