Demand for Exotic Kit Kats Is So High Nestle's Building a New Plant
- Nestle to build first Japan plant in 26 years to meet demand
- Tourists’ spending on sweet snacks surged to $1.2 billion
Bars of KitKat chocolate are displayed at the Kitkat Chocolatory Ginza store.
Photographer: Tomohiro Ohsumi/BloombergThis article is for subscribers only.
Wasabi, green tea and sake aren’t just foods in Japan, they’re also a few of the many versions of Kit Kats offered in the country.
While the wafer-and-chocolate snacks have been available in more than 300 flavors here for more than four decades, recent offerings from custard pudding to ginger have made the nation the go-to destination for picking up odd variations. They’re so popular among tourists that Nestle SA is building its first Kit Kat factory in 26 years to meet booming demand.