food
Meet Wim, a Gadget That'll Make Fast Frozen Yogurt on Your Kitchen Counter
Invented by a Google alum, this Keurig-for-Froyo makes individual servings of fresh frozen yogurt with no mess—all you need is milk.
The kitchen counter has become a crowded place. Alongside coffee machines, mixers, and toasters are now juicers, dehydrators, soda makers, and the darling of the home cooking set, the all-purpose Instapot.
A new machine that wants to take its place in the gleaming, stainless-steel lineup: the Wim frozen yogurt maker. The unassuming, 15-pound gadget, similar in size to a Nespresso machine, plans to use convenient flash-freezing technology to become a major player in the frozen dessert category, which is estimated at $28 billion nationally and $60 billion worldwide. (Market research company Research & Markets projects that frozen desserts will be nearly a $30 billion industry in the U.S. by 2020.)