Real Estate

Aston Martin Moves Into Miami Condos in Push Beyond Sports Cars

  • 66-story apartment tower includes spa, cinemas, virtual golf
  • Exotic carmaker is seeking to establish a broader luxury brand

Aston Martin Lagonda Ltd.’s latest project swaps horsepower and acceleration for ocean views and private pools as the maker of slinky British sports cars pushes into real estate for the first time in an effort to establish a broader luxury brand.

Teaming up with property developer G&G Business Development, Aston Martin broke ground on a 66-story apartment tower in downtown Miami on Wednesday. The facility, set for completion in 2021, will feature 391 condominiums, including seven penthouses and one duplex penthouse each with private pools. Prices range from $600,000 to $50 million.