Infamous ‘Brexit Bus’ Revamped to Promote Pro-Europe Startup
- London-based Monese leased the same bus as part of promotion
- Bus was used by Brexit campaigners to promote a ‘leave’ vote
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The infamous “Brexit bus” that toured the U.K. as part of the Brexit referendum’s Leave campaign is getting a new life: to promote the European expansion of a London-based fintech startup.
Monese lets people sign up for instant current accounts using a mobile phone. As a nod to the Brexit campaign’s NHS promise, Monese has said that users of its service would be permitted to transfer as much as 350 million euros between its U.K. and euro zone accounts for no fee. The messaging to appear on the side of bus, in English and French, will promote this offer to onlookers.