No Excuses
Retailers Won't Have Consumers to Blame for Weak Holiday Sales
The recession explanation has hit its expiration date.
This article is for subscribers only.
The holiday shopping rush is just around the corner, the most important annual test of retailers' merchandising, marketing and supply-chain muscle. This year, the good news is that, by and large, the consumer economy is solid, and many shoppers are ready to open their wallets.
The bad news? That leaves retailers with few plausible excuses if they don't deliver strong sales results.