Economics
Read These Five Papers to Understand Thaler's Nobel-Winning Work
- Research ranges from social preference to self-control
- Thaler helped define the field of behavioral finance
This article is for subscribers only.
People act irrationally, a fact economists long ignored. Richard Thaler, winner of the 2017 Nobel prize in economics, has made a career of fixing that oversight.
In research that’s typically quirky, often funny, infused with pop-culture and written for a lay audience, Thaler of the University of Chicago has made the case that human decisions are shaped by social context, expectation and temptation -- not cold rationality.