Dan Gilbert's Quicken Takes On Big Tech After Beating the Banks
- After reaching No. 2 in mortgages, he’s hunting more coders
- Millennial recruits ‘love that Detroit thing,’ Gilbert says
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Billionaire Dan Gilbert’s Quicken Loans Inc. outgrew almost every U.S. mortgage provider by unfurling technology like its online Rocket Mortgage platform faster than big banks.
Now closing in on the industry’s leader, Wells Fargo & Co., he’s picking more fights: Luring top tech talent to Detroit from Silicon Valley giants like Facebook Inc. and Google.