Climate Changed
From Yarn Bunnies to Amazon, Tech Fights Trump Coal Plan
- Etsy, Google, Amazon among tech firms opposing coal proposal
- Tech industry is hungry for cheap power as data demand grows
Employees work at Etsy Inc. headquarters in the Brooklyn borough of New York.
Photographer: Chris Goodney/Bloomberg
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Selling custom nose rings, crocheted bunnies and hand-carved Santas is energy-intensive stuff.
Just ask Etsy Inc., the go-to marketplace for crafts that doubled its electricity use in two years to feed power-sucking data centers that keep the $2.8 billion-a-year business running. It’s one of the many technology giants including Amazon.com Inc. and Alphabet Inc.’s Google demanding cheaper -- and cleaner -- electricity as their data demands grow.