Deals

Hasbro Buys Peppa Pig Owner in $4 Billion Deal

Entertainment One surges above 5.60-pound-a-share bid price
Acquisition is Hasbro’s largest ever, Bloomberg data show

Peppa Pig Fun Fair playset
Photographer: Jeenah Moon/Bloomberg

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By Matthew Townsend, Anousha Sakoui, and Joe Deaux

August 22, 2019 at 4:40 PM EDT

Updated on

August 23, 2019 at 9:47 AM EDT

After years of longing, Hasbro Inc. can finally call itself a full-fledged entertainment company.

The toymaker agreed to spend $4 billion for Entertainment One Ltd., the studio that makes the Peppa Pig and PJ Masks children’s shows, expanding its media business at a time when the race to consolidate the TV and film-making industry is heating up.

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