Pernod Ricard Plans New Made-in-China Whiskey Brand
The maker of Jameson and Ballantine’s is building its first malt whiskey distillery in China.
Photographer: Aidan Crawley/Bloomberg
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Pernod Ricard SA will soon add a new made-in-China line of malt whiskey to its portfolio as it doubles down on a country that’s driving its strongest earnings growth in seven years.
The maker of Jameson and Ballantine’s is building its first malt whiskey distillery in China, in the southwest province of Sichuan, and will produce at least one new whiskey brand for sale in China and the rest of the world at the earliest by 2023, said Philippe Guettat, the company’s Asia chief executive officer.