Travel

Disney Aims to Stoke Star Wars Fever With Starcruiser, New Shows

  • Company is calling hotel-like attraction a ‘space cruise’
  • Disney also is overhauling Epcot at Walt Disney World
A model of the Millennium Falcon stands beneath a model of the Halcyon ship.Photographer: Patrick T. Fallon/Bloomberg

Walt Disney Co. is opening a hotel that it insists isn’t a hotel, part of its latest push to wring more money with the Star Wars franchise.

The entertainment giant unveiled plans for the “Star Wars: Galactic Starcruiser,” a multiday experience at Walt Disney World that will let guests feel like they’re staying inside a spaceship.