Apple Planning to Make Original Podcasts Promoting Its TV Shows
- Apple has approached producers about coming up with ideas
- The move is latest signal of Apple’s entertainment ambitions
Tim Cook, chief executive officer of Apple, speaks about Apple TV+ during an event in Cupertino, California in 2019.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple Inc. is discussing making original podcasts related to programs on its Apple TV+ video streaming service, another sign of the technology giant’s growing ambitions in entertainment, according to people familiar with the plans.
Apple sent out a request for pitches last summer, asking podcast producers to pitch ideas for audio programs with some connection to its shows, one of the people said. The company has since discussed making podcasts with producers of its original series, according to two of the people, who asked not to be identified because the plans aren’t final.