A woman walks through a deserted street in Gojome town, a stark contrast to Tokyo’s Harajuku district. Photographers: Noriko Hayashi/Bloomberg, Tomohiro Ohsumi/Bloomberg

Japan’s Population Problem Is Straining Its Economy. The World Is Watching for a Solution

When it comes to Japan’s economy, there’s actually two of them.

In Japan A, an urban-industrial corridor stretching about 300 miles from Tokyo through Osaka, you’ll find cutting-edge businesses and world-class wealth. In Japan B, which is just about everywhere else, small cities and towns are dying as people move to Japan A in search of opportunity.

While other major developed economies are headed down a similar path, Japan has a head start on them when it comes to aging and depopulation, making it a cautionary tale for policy makers across the globe.

Japan’s rural population is aging

Percentage of the population aged 65 and above

Source: National Institute of Population and Social Security Research

The tiny Misekko Asaminai store in Akita prefecture is deep in Japan B. It’s part grocery, part gathering place for the area’s far-flung and often isolated residents, who come to buy necessities and enjoy each other’s company. On Thursdays, they sing together.

The store opened three years ago with government funds to address a growing problem in rapidly aging and depopulating rural Japan: the struggle to access such basics of modern life as health care and groceries.

It was meant to help people like 66-year old Etsuko Kudo, who works there. Like many of her generation, she dreads what she’ll do when she can no longer drive to the shops and the doctor, or to see friends. “Right now it’s fine,” Kudo says. “But I’m worried about the future.”

“There are no young people. Everyone’s older around here. But in Asaminai, if something happens, everyone comes together,” said Kudo. Photographer: Noriko Hayashi/Bloomberg

Japan’s rural population is expected to plunge another 17% in just 12 years, from 2018 through 2030, according to United Nations data. Further out, the decline will steepen, with the population falling by 2% per year in the 2030s.

In the U.S., the rural population will fall 7.4% between 2018 and 2030, according to UN projections, with much steeper drops in the Great Plains and corn belt. The population in rural Germany will drop 7.3% over the same time period, while Italy’s will fall 15%.

By the 2040s, rural depopulation in Japan will outpace that in every country except Bulgaria and Albania. Some predict hundreds of small cities and towns will be completely deserted over time. Many more will become unlivable by today’s standards.

Percentage change in rural population, 2018 to 2030

Source: United Nations

In fact, many of those left behind in rural areas are already struggling. More than 80% of towns that replied to an agriculture ministry survey last year said they need to take steps to help residents who find it difficult to obtain groceries, with almost all citing aging as a reason.

From 2002-2017, more than 7,000 public schools across Japan shut their doors, the majority in rural areas, as the country’s birthrate remained mired well below replacement level. As more schools close and other services disappear or become harder to access, young families will have even more reason to flock to the cities.

As a result of younger generations moving from Japan B to Japan A, household assets are also likely to flow in the same direction via inheritance. In the 20 to 25 years from 2014, two thirds of Japan’s prefectures are expected to see over 20% of household assets leave their borders because of this reason, according to Sumitomo Mitsui Trust Bank.

Young people flock to Tokyo’s Shinjuku district. Photographer: James Whitlow Delano/Bloomberg
Young people flock to Tokyo’s Shinjuku district. Photographer: James Whitlow Delano/Bloomberg

So far, the lesson for other nations seems to be that the flow of people and wealth into urban areas is almost impossible to halt. Some Japanese economists even say the government should stop trying and instead focus on adapting to an inevitable megatrend.

The Japanese government hasn’t given up just yet. It’s offering one-off cash payments of up to 3 million yen to anyone willing to move out of greater Tokyo to work for a small or medium-sized company or to start a business, as well as a range of subsidies for local universities and businesses. Its efforts have claimed some success, such as creating more jobs for young people. But it hasn’t changed the fundamental story.

To be sure, Prime Minister Shinzo Abe’s policies have largely focused on and benefited Japan A, in which about half of the country’s 126 million people live on just 14% of the landmass. Politically, that’s worked. Abe is set to become the nation’s longest-serving prime minister in November.

“I have been working in this market for 50 years, since I was 26. The market used to be very busy and it was hard to even find a space for my booth to sell products. But now the street is almost empty,” said Kakuya Konno, 76, in Gojome.
“I have been working in this market for 50 years, since I was 26. The market used to be very busy and it was hard to even find a space for my booth to sell products. But now the street is almost empty,” said Kakuya Konno, 76, in Gojome.
“The post office was run by my husband’s family for many years. Now I work here every day but only about five customers come in each day,” said Mitsuko Saruta, 54, in Asaminai.
“The post office was run by my husband’s family for many years. Now I work here every day but only about five customers come in each day,” said Mitsuko Saruta, 54, in Asaminai.
The Asaminai Post Office. More than half the population of Asaminai is above the age of 65.
The Asaminai Post Office. More than half the population of Asaminai is above the age of 65.
Ichio Kudo’s barber shop. Akita is aging faster than any other prefecture in Japan.
Ichio Kudo’s barber shop. Akita is aging faster than any other prefecture in Japan.
“This was a family business but I don’t work much anymore because there aren’t many people living here,” said Kudo, 74.
“This was a family business but I don’t work much anymore because there aren’t many people living here,” said Kudo, 74.
“I had only 2 classmates at my elementary school. It was sad to see the school’s buildings get demolished,” said Hayaka Saga, a 24-year-old nurse who was visiting her parents’s home in Asaminai. She lives in Akita city with her husband. With depopulation, elementary schools across Akita are closing down, with some being demolished.

Photographer: Noriko Hayashi/Bloomberg

The world’s most ambitious monetary stimulus campaign hasn’t spurred a revival in Japan B. In fact, side effects from the Bank of Japan’s radical program have only compounded the strains. Regional banks, already struggling with untenable business models, are taking on more risk just to stay afloat as near-zero and negative interest rates make turning a profit even more challenging.

“Monetary policy’s side effects absolutely show up more in the regions,” said Mari Iwashita, chief market economist at Daiwa Securities Co. in Tokyo.

Japan will fare better in the 21st century if it reinvents itself as more of a city-state than a continental nation, said Kotaro Kuwazu, executive fellow at the Nomura Research Institute, one of Japan’s most prominent think tanks. Cities will drive the future, so to compete globally Japan should give more resources and power to Tokyo – or what will become the Tokyo megalopolis, he said.

“I believe Japan should be reconceived through the lens of the city,” Kuwazu said.

Japan’s working-age population shrinks as it ages

Estimated population breakdown from 2015 to 2045

Source: National Institute of Population and Social Security Research

It won’t be possible, practically speaking, to keep all of Japan connected to gas and sewer lines, or to maintain ambulance services within 20 minutes of every town, so bringing people into more concentrated spaces would be safer for everyone, he said.

But some are against this argument. Former Tokyoite Ryu Yanagisawa is one of them, heading a startup that helps people and firms move to the countryside. “The 20th century was an age of competition,” said the 32-year-old. “But shouldn’t the 21st century be more about happiness.”

His firm, Dochavengers, is based in what used to be a primary school in Akita, 40 minutes by car from Kudo’s store. In the Babame area where he lives there is community, nature, and a richer way of life, Yanagisawa says.

Once a week, local residents gather to eat lunch and sing together at the Misekko Asaminai grocery.
Once a week, local residents gather to eat lunch and sing together at the Misekko Asaminai grocery. Photographer: Noriko Hayashi/Bloomberg

But as the divide between the two Japans grows starker, the flow of younger people to opportunity in Japan A appears unstoppable.

Consider Sho Ohtani, 33, who moved to Tokyo from his native Gifu in western Japan when he was 21. After studying aerospace engineering at the elite University of Tokyo, he now works in artificial intelligence. He has no intention of moving back to his native prefecture.

“There’s nothing I can immediately say that’s good about Gifu,” he said.

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