California Startup Born in a Garage Beats L’Oreal in Patent Feud
- Olaplex wins suit over system to protect hair from bleachings
- Products are small part of L’Oreal but important part of brand
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In the final moments of his rebuttal to L’Oreal SA’s closing argument in a trade-secrets trial, a lawyer for California startup Olaplex LLC told jurors they would choose the victor in a courtroom battle of biblical proportions.
“David versus Goliath,” Joe Paunovich said, locked in a fight over “corporate greed.”