Beyond Meat's Asia Ally Taking Alt-Pork to Swine Fever-Hit China
- Green Monday plans to introduce plant-based pork by end-2019
- Swine Fever outbreak, chronic ailments to spur demand in China
This article is for subscribers only.
After its success distributing Beyond Meat Inc.’s mock beef patties in Asia, start-up Green Monday has a new food challenge: convince Chinese consumers to try its lab-grown meatless pork.
With Chinese consumers eating over half of the 79 million tons of pork consumed worldwide last year, the potential market for its mock pork -- made of pea, rice, shiitake mushroom and soy to mimic the taste and texture of the real thing -- is immense. That’s if they bite.