Andrea Felsted, Columnist

The British Company That Doesn’t Fear a Hard Brexit

Next is facing a sales slowdown but is better placed than most retailers if the U.K. crashes out of the European Union. 

Shrugging off a no-deal Brexit.

Photographer: Chris Ratcliffe/Bloomberg
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As Britain appears to be careering toward a no-deal Brexit, Next Plc Chief Executive Simon Wolfson is trying to reassure investors that the company should come out largely unscathed. That sounds overly optimistic, but Next has less to fear than most retailers.

Wolfson, a Conservative Party peer and well-known Brexit supporter, says that as long as Britain’s ports operate effectively, Next’s operations and profits won’t be significantly impacted.