Family Behind Paris Baguette Burns Fortune by Going Global

  • SPC Group seeks to grow to 20,000 outlets in the next decade
  • Paris Baguette bakeries will launch in Canada next year
Photographer: Victor J. Blue/Bloomberg
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Its stores are dotted around Manhattan, Singapore and Shanghai with blue neon signs that virtually scream France: The words Paris Baguette, separated by an Eiffel Tower logo.

Yet the family behind the chain is South Korean -- and it’s bet a large chunk of its fortune that the rest of the world will warm to its baked goods, often featuring a subtle twist for Asian palates, such as buns stuffed with red-bean filling and pastries that fuse hot dogs.