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Apple TV+ to Launch First Discounted Video Content Bundle

  • Subscribers will pay $9.99 for Showtime and CBS All Access
  • Apple also plans push into services bundles for key offerings
Tim Cook speaks about shows on Apple tv+ during an event at the Steve Jobs Theater in Cupertino, California in 2019.Photographer: David Paul Morris/Bloomberg
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Apple Inc. plans to bundle access to CBS All Access and Showtime content at a discounted price for subscribers to its TV+ video service, according to people familiar with the plans.

This is Apple’s first discounted bundle offering for video content with the TV+ service. Currently, users must subscribe to different content providers in the TV app on an à la carte basis.