StubHub Draws Interest From Vivid Seats and KKR

  • EBay ticket marketplace could fetch about $3 billion in a sale
  • Sales process for StubHub has just started in recent weeks

Photographer: Tim Clayton/Corbis Sport via Getty Images

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StubHub, the ticket marketplace EBay Inc. is selling, has drawn interest from suitors including rival Vivid Seats LLC and buyout firm KKR & Co., according to people familiar with the matter.

Silver Lake is weighing a bid for StubHub, which could fetch about $3 billion, said the people, who asked to not be identified because the matter isn’t public. The sale process has begun in recent weeks, they said. No decision has been made and the suitors may opt to not proceed with offers, they said.