Sky to Challenge BT for Champions League Soccer Rights
- Sky CEO had signaled sports was no longer overriding priority
- BT could struggle to afford an expensive bidding war
Cristiano Ronaldo runs during the UEFA Champions League Group D football match at The Wanda Metropolitano Stadium in Madrid, on Sept. 18.
Photographer: Oscar del Pozo/AFP via Getty Images
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Comcast Corp.’s European pay-TV business Sky plans to challenge BT Group Plc for rights to broadcast Champions League soccer, according to a person familiar with the matter.
The record success of English clubs in the European club tournament has encouraged Sky to bid next week for U.K. rights to the top-level competition and second-tier Europa League, said the person, who asked not to be named as the matter is confidential.