A Covid Mystery: theĀ Terrified, Treat-Yourself Consumer
Breaking Down the Boldest Bets in Business
At the moment, we need all the dopamine we can get. Perhaps, thatās why we are mashing the ābuyā button so hard and so often.
A day doesnāt go by of late without another boffo shopping report beating expectations. At a frenetic pace, we are snatching up cars, homes, home improvement gear, laptops, flowers, treadmills, guns, golf clubs, and video games, to name but a few categories. Best Buy canāt keep up with gadget demand. Nintendo just posted a historic billion-dollar profit. And Target sales tripled in the recent quarter.