Hyperdrive
Tesla’s $35,000 Model 3 Feels Like a Fever Dream
The car may have reached the mass market, but it keeps moving further away from a much-hyped price point.
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Six years ago, I was in Hawthorne, California, when Elon Musk first unveiled Tesla’s Model 3. The sedan was central to Tesla’s plan to reach less-affluent consumers with a mass market $35,000 car. Scores of people stood in line for hours to plunk down deposits, giving Musk a moment reminiscent of whenever Apple releases its latest iPhone.