Starbucks Opens Its First Tiny Cafe in New York
This article is for subscribers only.
Starbucks Corp.’s newest store type is so small it leaves little room for customers.
The location opening Tuesday in New York’s Penn Plaza has just 300 square feet (28 square meters) for customers -- a fraction of a traditional Starbucks dining area and roughly the size of a generous living room. It lacks features like menu boards and a pastry case, and has a discreet, out-of-sight cash register. Customers who order via phone ahead of time can pick up their order when it pops up on a digital board. Walk-in orders are welcome but the space is designed to accommodate digital orders.