Asset Managers Lock Horns With $7 Trillion Prize Up for Grabs

  • Champions of active non-transparent funds to gauge appetite
  • T. Rowe, Fidelity among firms with approval for new products

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There’s a brutal showdown brewing beside the blissed-out beaches of Hollywood, Florida.

As thousands of financial advisers gather for the ETF industry’s largest event of the year, some of the world’s biggest asset managers are going head-to-head to promote a new type of actively managed exchange-traded fund that could one day house $7 trillion.