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Saturday Shopping Sets U.S. One-Day Sales Record, Analyst Says

Rakuten's Gall Sees Unprecedented Holiday Sales This Year

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December 23, 2019 at 9:29 AM EST

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Holiday shopping set records over the weekend, with Super Saturday sales reaching $34.4 billion, the biggest single day in U.S. retail history, according to Customer Growth Partners.

“Paced by the ‘Big Four’ mega-retailers -- Walmart, Amazon, Costco and Target -- Super Saturday was boosted by the best traffic our team has seen in years,” said Craig Johnson, president of the retail research firm.

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