Mania Over Bond Film ‘No Time to Die’ Gives Beaten-Down Stock a Boost

  • Cineworld shares are on track for best month since February
  • Cinema industry has been hurt by pandemic, streaming services

Lashana Lynch, Daniel Craig, Léa Seydoux, and Director Cary Joji Fukunga attend the World Premiere of "No Time to Die" at the Royal Albert Hall on Sept. 28.

Photographer: Jeff Spicer/Getty Images 

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The release of the latest James Bond film “No Time to Die” in U.K. theaters on Thursday is breathing life into Cineworld Group Plc.

Shares in the London-based cinema chain have rallied in recent days in anticipation of increased box office sales from the movie starring Daniel Craig, and are on course for their biggest monthly gain since February. Still, Cineworld’s market capitalization of 1.1 billion pounds ($1.5 billion) is well below its pre-Covid peak of 4.4 billion pounds in 2018.