Wall Street Mines Apple and Google Mobility Data to Spot Revival

  • LGIM, SocGen among the firms using Apple, Google mobility data
  • Innovative data gains in popularity as analysts gauge recovery
Photographer: John Taggart/Bloomberg
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To navigate these unprecedented times, market participants are getting creative with how they monitor economic activity.

As some countries relax their lockdowns, investors and strategists are poring over mobility data from Apple Inc. and Alphabet Inc.’s Google to track the pace of economic recovery and estimate consumer spending across different regions. Such information can provide early clues on which countries will exit the worst recession in decades faster than others, and which will fall behind.