Pursuits
The Winklevoss Twins Cold-Called Daniel Arsham to Sell Him on NFTs
Two years later, the superstar artist drops into a cooling market.
A still from Daniel Arsham’s NFT, Eroding and Reforming Bust of Rome (One Year).
Source: Daniel Arsham Studio
Two years ago, when Tyler Winklevoss acquired the online marketplace Nifty Gateway with his brother Cameron, NFTs were still a long way from going mainstream.
To popularize the site, which sells digital artwork tied to non-fungible tokens (essentially digital certificates of authenticity), “Our feeling was great content and great creators was what would make the difference,” Tyler says in a phone interview. So the Winklevoss twins drew up a wishlist of artists they wanted to work with and began to send them direct messages on Twitter and Instagram.