Odd Lots
Millennials Are Buying More and More Chickens
Half of the 11 million birds sold by Tractor Supply in 2020 went to new customers.
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Here’s the latest market that Millennials are disrupting: Chickens.
On the company’s latest earnings call, Tractor Supply Co. Chief Executive Officer Hal Lawton talked about new buyers for poultry in response to a question from Baird’s Peter Benedict.