Kanye West Vaults From Broke to Billions With Yeezy in Demand
- Sneaker brand was estimated to be worth as much as $3 billion
- Wyoming in the running to be the home of rapper’s Yeezy City
Kanye West was swimming in debt four years ago after pouring money into his fashion company, Yeezy. He revealed his financial woes on Twitter, followed by a plea to Mark Zuckerberg to invest $1 billion in the rapper’s “ideas.”
While the Facebook Inc. co-founder never took him up on the invitation, West has managed to do just fine on his own: Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year, according to a document reviewed by Bloomberg. That was before the Covid-19 pandemic devastated the fashion industry.