Solar Is Dirt-Cheap and About to Get Even More Powerful

After focusing for decades on cutting costs, the solar industry is shifting attention to making new advances in technology.

Supercharging Solar Energy
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The solar industry has spent decades slashing the cost of generating electricity direct from the sun. Now it’s focusing on making panels even more powerful.

With savings in equipment manufacturing hitting a plateau and more recently pressured by rising prices of raw materials, producers are stepping up work on advances in technology — building better components and employing increasingly sophisticated designs to generate more electricity from the same-sized solar farms.