Deals
Apple Buys Self-Learning AI Video Company to Improve Apps
- Barcelona-based Vilynx’s technology makes video search easier
- Apple has purchased several AI startups to buttress Siri, apps
Photographer: David Paul Morris/Bloomberg
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Apple Inc. acquired a startup specializing in advanced artificial intelligence and computer vision technology that may help the iPhone maker improve its own AI across a number of apps and services.
The Cupertino, California-based technology giant acquired Barcelona-based Vilynx Inc. earlier this year, according to people familiar with the deal. Vilynx developed technology that uses AI to analyze a video’s visual, audio and text content to understand what the video shows. It used that technology to create tags for the video, making it searchable.