Apple Gives Users More Time to Buy AppleCare After Sales Slow
- CEO Cook said Covid-19 pandemic curbed demand for warranty
- Purchase window extended to up to a year from device purchase
This article is for subscribers only.
Apple Inc. on Monday told retail and customer-support employees that the company is expanding the time period when customers can subscribe to its AppleCare+ service.
Consumers currently have a chance to sign up to the warranty-and-support program within 60 days of buying an Apple product. This subscription window is increasing to up to a year now in the U.S. and Canada.