The Big Take
Wall Street Influencers Are Making $500,000, Topping Even Bankers
Finance firms have long struggled to reach young and new customers — until now.
Austin Hankwitz shares videos on social media platforms to a new generation of investors.
Photographer: Brett Carlsen/BloombergThis article is for subscribers only.
At first no one could explain why business was picking up at Betterment, a robo adviser aimed at newbie investors. There were about 10,000 signups in one day.
Then came the answer: A 25-year-old TikToker from Tennessee was posting videos describing how to retire a millionaire by using the platform.