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Wall Street’s Brashest Media Analysts Aim to Be Its Richest Too

LightShed Partners is looking to invest in the next Netflix.

Rich Greenfield

Photographer: Emma McIntyre/Getty Images
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Rich Greenfield, part of a brash team of Wall Street media analysts, is known for calling out companies on social media. Now he’s getting ready to put his money where his mouth is.

LightShed Partners, the research firm that he helped start in 2019, has raised $75 million to invest in emerging media and technology companies. The firm, which already publishes research reports on names such as Netflix Inc., Walt Disney Co. and Facebook Inc., will invest the money in about 25 companies over the next couple of years.