Amazon Labeled a Grocer by U.K Watchdog, Must Abide by New Rules
- Amazon must comply with Groceries Supply Code of Practice
- Tech giant could face fines for breaching code of conduct
An Amazon.com Inc. Amazon Fresh cashierless convenience store in London.
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Britain’s antitrust regulator designated Amazon.com Inc. as a grocery retailer, subjecting the online retail giant to the same rules followed by U.K. supermarket chains, such as Tesco Plc.