Podcast Industry Grapples with Paid Downloads
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Happy Thursday, everyone, and welcome to this week’s Soundbite. As always, my email is here, and if you’ve happened upon this newsletter without subscribing, please do so here.
I published a story earlier this week about podcast networks, like The New York Post and IHeartMedia, purchasing millions of listens through mobile game ads. The effort is facilitated by a company called Jun Group, which specializes in rewarded traffic, or in-game ads where gamers watch/listen to an ad in exchange for loot.