Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
- Company quietly purchased Atlas Wearables, Otari and Aiqudo
- Deals come as Peloton searches for new hardware and software
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Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats.
The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Peloton confirmed the acquisitions closed and were done to add talent and technology. The stock edged higher in extended trading on Monday following the news.