U.K.’s CMA ‘Puts Businesses on Notice’ Over Greenwashing
- Review, action on misleading green claims to start in 2022
- New guidance given to help firms comply with the law
A layer of smog over the City of London.
Photographer: Mike Kemp/Corbis Historical/Getty Images
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The U.K.’s competition watchdog has told British businesses they have until next year to clean up any misleading green marketing claims.
The Competition and Markets Authority said it’ll carry out a full review of environmental boasts made by companies at the start of 2022, and will take action against offending firms. Industries where consumers have the most concern, including fashion and travel, will be investigated, the regulator said Monday.